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Is your style slowing you down?
A lot of us women in the 40-year old+ age bracket share a dirty little secret.
We silently suffer from a GIGANTIC disconnect.
On the inside, we are energetic, healthy and young—at the top of our game.
But on the outside, we barely recognize that frumpy woman in the mirror…
And more often than we’d like to admit, we feel invisible when we walk into a room.
We WANT to reconnect our confident, beautiful inner selves with the outside…but we aren’t totally sure HOW.
Can You Relate?
Do any of these situations or feelings sound familiar to you? Do you…
  • Suffer in silence with low self-confidence because you haven’t figured out to put your best foot forward when it comes to style?
  • Feel like a frump on the outside (even if you feel fabulous on the inside?)
  • Wonder if you will ever feel beautiful again (and worry that the ‘good looks ship’ has sailed forever?)
  • Barely recognize your body and are confused how to style yourself given your new shape?
  • Have a closet full of clothes but nothing to wear?
  • Get annoyed seeing young slim fashionistas dished up as the ‘gold standard’?
  • Worry you don’t have the time or money to look good ever again—and just want to look your best in an EASY, HASSLE-FREE way?
  • Tire of following archaic fashion rules about what you are ‘supposed’ to wear at your age?
I was there!
The reason I’m even talking about this is because I’VE BEEN THERE and FELT ALL THOSE THINGS!
My sense of style has not always been perfect.

I was born cross eyed which always made me feel different and insecure about my looks. To be honest, for years I just kind of gave up on my appearance before I even started…

In my early 20s, thanks to the prodding of a boyfriend, I suddenly realized that my eyes—even if they weren’t perfect—were still part of me.

And that I should no longer hide.

That one shift in my thinking changed everything. I started to dress better, I looked great and I felt better. My romantic and my work life took off… It was the first time I made the connection between self-confidence and style.

Fast forward to my 30s and I moved to Australia with my husband. I immersed myself in my new life as an entrepreneur working from home.

I started to forget about myself and no longer put much effort into my looks.

After I had my son, my style got even sloppier.

But you know what I started to notice?

The less I paid attention to my appearance, the more I started to feel bad about myself.

REALLY BAD.

I didn’t feel feminine or pretty or confident.

This all came to a head when we moved to Singapore.
My sloppy appearance, in a place where the dress code is more stylish, stood out like a sore thumb.

I remember going to a party wearing an old backpack and looking around to see all the other women with their beautiful handbags.

I felt like a fool.

I decided right then and right there it was time to look after myself again.

I started slow. I bought a few pieces of jewelry and a handbag or two. I began to style my hair. I played with textures and different cuts of clothes.

It wasn’t too long before people started to notice.

I felt beautiful….confident.

The better I looked, the more people reacted positively to me which just served to grow my self-confidence and I entered a self-affirming virtuous circle.

Through these experiences, I have learned that clothes are not ‘just’ a superficial, unimportant detail.

My style—(just like YOURS!) is a reflection of who we are on the inside…our state of mind, our spirit, our attitude and our dreams.

And when we neglect our appearance, we neglect ourselves, our happiness and our potential.

Understanding my style literally transformed my life. And I know it can transform yours too. It is that knowledge that inspired me to create 40+ Style.

Because I believe—no matter what our size or our age or our budget—we all deserve to look and feel the very best.

Why Style Is Important
Outside (And In)

We have heard it 1000 times.
FIRST IMPRESSIONS DO COUNT.

People ‘size us up’ in seconds… not minutes.
The right style says who you are without you having to speak.
Think of it as your signature… your stamp of Self-Expression.
But style is not only important because it sends a message to others.

Style is also important because of the message it sends to ourselves!

When you look good, you feel good.

(And unfortunately, the inverse is true. When you look bad, you feel bad!)

When your clothes truly reflect the utterly beautiful, infinitely complex, ‘so much to give’ you…

You Feel Empowered.

No matter how old or tall or fat or thin you are, cultivating your personal style is an act of self-respect and self-love.

Style gives us self-confidence, the greatest gift of all.
…But How Do I Figure Out The Personal
Style That Works for Me?
HOW exactly do you create a style that matches your unique beauty inside?

While it might seem bewildering or complicated, it really doesn’t have to be!
In fact, it is actually REALLY easy…

The way I found my own personal style (and you can too) is by tapping into 3 things:
1) A Simple System
2) A bit of Self-Knowledge
3) A few Strategic Tactics

In as little as 21 steps (which we spread out over just 2 months!) you can change it all.

Introducing
21 Steps To A More Stylish You
A simple on-line self-learning program to help you get the stunning look you’ve always wanted!
The course is delivered to you in 21 easy-to-follow Master Classes complete with video and exercises.
Each lesson focuses on a single topic so you can create your SIGNATURE STYLE — one step at a time.
No matter how time-starved you might be, you will see results quickly and easily.
For A Very Special Woman
This IS NOT a course to teach you about the latest fashion trends for Size 0 models who line the Paris catwalks.
This IS a program designed for women over the age of 40 who long to look their best but don’t know exactly how.
How It Works
The 21 steps course material is segmented into 5 phases:
Step
1-4
In this phase, you will pinpoint your unique style personality as well as identify your body type and lifestyle needs
Step
5-9
Next, we will dig deeper into your ideal style, learn about the concept of silhouette and discover how to use the right proportions and colors.
Step
10-14
In the third phase, we will create your ideal wardrobe by learning how to mix & match to achieve the right balance.
Step
15-18
Complete your style with ‘just the right’ finishing touches such as shoes, jewelry and other accessories.
Step
19-21
In this final phase, we put it all together (including your makeup and hairstyle) so you can truly own your unique signature style.
Each lesson has a video with suggested assignments (optional but recommended).

You have LIFETIME ACCESS to all 21-steps. That means you can take and retake this course as often as you want, ensuring you will master the concepts of style and look amazing for years to come!

At each step of the way, you can ‘check’ your progress inside our community where you will receive the warm support of a group of like-minded women from around the world and tap into the expertise of a dedicated professional stylist available 24/7 to give you priceless advice!

Finally, if you have any questions, our customer support is first-class. We have a strict policy of leaving no one behind!

The Answer To All
Your Style Questions…
21 Steps To A More Stylish You will help you…
  • Embrace your signature style with genuine self-confidence
  • Identify your style personality and body type so you will never wonder again what to choose when it comes to clothes
  • Decide what should stay and what needs to go in your closet
  • Discover the essentials of unique style and learn how to apply them
  • Apply the golden ratio and silhouette formulas so you always look amazing
  • Learn how to mix and match your outfits like a pro
  • Use the right colors, textures and prints so you always dazzle
  • Transform your style with accessories (even if you’re on a budget!)
  • Determine the best hairstyle for your face shape
  • And MUCH MORE!

What Previous Participants Are Saying

What Makes 21 Steps Different?

Here are 5 reasons why 21 Steps is unique:

We reject rules

Since each of us is unique, applying a blanket set of fashion rules in a ‘one size fits all’ way doesn’t make sense. Instead, we give you style guidelines that you can then apply to your own circumstances.

We leave no style stone unturned

From picking your style personality, to choosing the right colors or hairstyle—our course covers all elements of style.

We pursue PERSONAL style!

We don’t teach you the latest fashion trends. Instead we help you create a practical look that works for you.

We care about CONFIDENCE

The whole goal is for you to dress in a way that makes you feel great about yourself. Every. Single. Day.

We help you learn by doing

From picking your style personality, to choosing the right colors or hairstyle—our course covers all elements of style.

We encourage
MASTERY

We give you LIFETIME ACCESS to the course which means you can take it as many times as you want. Mastery comes with intentional repetition. We make that easy with unlimited access.

We look
after you

A cornerstone of 21 Steps is our extraordinary customer care. We bend over backwards to ensure you have the absolute BEST experience and that you get the feedback and support you have always craved when it comes to putting together your signature style.

Sylvia and Ruth Are Your Guides

Hi I’m Sylvia van de Logt!

I'm the founder and creator of 40plusstyle.com and the 21 Steps style course.

My style resources have already helped thousands of women over 40 reignite their style (not to mention their lives!)

I was born in the Netherlands. My wanderlust has taken me around the world (I have lived in 7 different countries!) and today I live in Singapore.

When I’m not writing style articles or sharing my knowledge with you, I am most probably travelling, practicing yoga or spending time with my son and husband.

I have joined forces with Ruth Essex, a professional style consultant, who is ready and eager to be your dedicated stylist through our community.

Ruth’s love affair with style began at an early age, learning how to dress from the stylish women that surrounded her as a young child. She continued to formalize her training and master topics like how to dress optimally by body type or use colors to accent an outfit.

Her love of style—and sharing that knowledge—is in Ruth’s DNA.

Ruth and I are not about creating a ‘Red Carpet’ look. Instead we cater to the everyday woman looking to create an easy-to-implement signature style so you can look and feel fabulous every single day.

Think of us as the style ‘wind beneath your wings’—we’ve got your back!

21 Steps To A More Stylish You
Is In A Class Of Its Own

(But Don’t Take My Word For It…)

Feedback from previous 21 steps participants within the community (Facebook Reviews)

Your Fashion Facelift
(At an Affordable Price)

Wondering what the investment for this course will be?

Let’s first review once again what you will get.

  • 21 video Master Classes that will cover every single aspect of style ($397 Value)
  • Exercises that help you ‘do’ as you learn ($200 Value)
  • 8 live sessions with either Ruth or Sylvia to get your questions answered ($400 Value)
  • Clear GUIDELINES and examples so you can understand the right clothes, colors, and fabrics to choose for you. (PRICELESS)
  • A true understanding of your body, style personality, lifestyle and preference (PRICELESS)
  • Confidence and lots of fun! (PRICELESS)

PLUS when you purchase, you automatically get these VALUABLE bonuses:

Bonus #1

A Private VIP Facebook Group with an expert stylist (A $397 Value)

Our optional Facebook group is a place like no other. You are going to meet the nicest group of women and get to literally PRACTICE our style steps together.

PLUS you will also have access to a personal EXPERT STYLIST who will give you constructive suggestions on how to refine your style.

We all LEARN by doing and the feedback you will receive from our stylist as well as the other participants is invaluable!

Bonus #1

Advanced training on creating the perfect silhouette (A $97 value)

A big concern a lot of women have is that they are too "big" to be stylish - but fortunately nothing could be farther from the truth...

Our Advanced Silhoutte training which uses the rule of thirds will ensure you look amazing NO MATTER what your size!

Using the rule of thirds will:

• Make you look taller

• Make you look slimmer

• Create an overall flattering silhouette that is modern and youthful.

Applying the rule of thirds is not difficult to do at all and understanding this rule will lift your style game 100%. Small changes can make a big difference!

Bonus #2

Makeup & grooming training (A $97 value)

No matter your style, age, or what you wear, our faces are usually the first thing people notice when they meet us. Our face communicates so much to the world, so why not make it the best message possible?
If we take good care of our skin and enhance our beauty with natural looking makeup, we are sending the message that we are vibrant, beautiful women ready to take life on.
In this premium style training you will turn your attention away from clothing and set the groundwork for beauty by creating a daily skincare regimen.
Together we will create a “wardrobe” of basic makeup products in colors that flatter your complexion with products that fit your lifestyle to enhance your own unique beauty.

Bonus #3

Sensational Selfie (A $47 Value)

One of the questions I get asked the most is ‘how do I take the most flattering picture of myself?”.
In this bonus, I’ll reveal all my secrets to taking a sensational selfie so that you look fantastic in every single photo!
At the end of the training, you will be Facebook and Instagram ready!

Here are the two options:

Pay monthly
4 payments of $110
US$110

  • Access the course online and get access to it forever
  • 21 units - 21 videos - 21 workbooks
  • 8 live sessions where you get your questions answered
  • Private Facebook Group (optional)
  • Advanced training on creating the perfect silhouette
  • Advanced makeup and grooming course
  • Sensational selfie guide
  • Feedback from professional stylist throughout the course

Pay Upfront
Best Value
US$397

  • Access the course online and get access to it forever
  • 21 units - 21 videos - 21 workbooks
  • 8 live sessions where you get your questions answered
  • Private Facebook Group (optional)
  • Advanced training on creating the perfect silhouette
  • Advanced makeup and grooming course
  • Sensational selfie guide
  • Feedback from professional stylist throughout the course

So let’s look at the
incredible value you will get

The core course
is worth AT LEAST

$997

The bonuses alone have
a value of

$638

Together that is an
investment worth

$1635

But you won’t pay anything NEAR that.

That’s because I KNOW what it’s like to struggle with your style and I believe every woman deserves to look and feel beautiful.
I want this wonderful course—that has changed my life and the life of so many others — to be accessible to as many women as possible.
That’s why I am not going to ask for $1635.
Or even half of that.
Or even half of that (again).
The investment for this course—complete with 21 Master Classes, your own personal stylist, a community to support you, makeup and grooming training, the perfect selfie guide AND the training on how to create a perfect silhouette is

only $197

Just think… you will recoup that investment many times over by virtue of the fact that, because of the insights you will learn, you will stop wasting money on clothes that are WRONG FOR YOU!
And if you prefer, I’ve even made it EASIER for you because you can opt to pay in 4 payments if that works better with your budget.

And don’t forget

ZERO risk

You buy this course with ZERO risk! If you try it and decide it’s not for you, you can get a FULL REFUND within 14 days of purchase. No questions asked!

Are You Ready?

Are you ready to…?

  • Find your Signature Style?
  • Feel better about your body and yourself?
  • Have more confidence?
  • Open your closet and ALWAYS have something ‘just right’ to wear?
  • Stop wasting your money on clothes that aren’t right for you?
  • HAVE FUN?
  • Or do you want to simply stay stuck in your style rut and continue to wear the ‘same old’ clothes?

21 Steps to A More Stylish You will not only change your style, it will change how you feel about yourself. FOREVER.
If you are ready to look as beautiful on the outside as you feel on the inside, you will want to join our class.

How the course helped
these women!

Personal stories from Jamie and Ellen!

"Style metamorphosis! My picture on the left was my idea of adding color to my wardrobe. A big Oops on the warm brown capris, the white t-shirt which cut me in half and the warm orange bag and scarf. I could not have explained to you at the time why this outfit did not work. I feel like Sylvia and Ruth have taught us the “why” of style, not just what to wear. I’m excited for the next phase."

Jamie

"Here is my before and after photo of how my style acumen has changed through the challenges, style club, and of course, Sylvia's inspiration.
I'm finally learning to embrace my personal style, and know what looks good and doesn't, and then make educated decisions on what I wear.
I still need tons of feedback and to continue learning, so I'm so glad the style club is here!"

Ellen

Frequently Asked Questions

Q. How is this course conducted?

The course is fully online. Every few days, you will get access to a new step in your style journey. In each step you can do optional assignments which help you get clarity on your style. You can share those assignments if you wish and get feedback from the other women in the course as well as our expert stylist Ruth.
Once you have registered, you will get immediate access to the course in the ‘Private Course’ section of the 40+ Style Club, where you can start with the introduction and step 1.

Q. Will I have to buy any new clothes?

It’s really up to you! We recommend first going through the course which will give you clarity about your unique style and the type of clothes which best suit you. At the end of the course, you will create an action plan which could very well include filling some ‘gaps’ in your wardrobe. If that is the case, you might want to go shopping! The good news is that you will shop with intention and know exactly what to buy.

Q. I'm 60 already, is that too old?

Absolutely not! Women of all ages have taken this course and benefited from it. Whether you are 40 or 100, you are warmly welcome!

Q. What is the difference between the 21 steps course and the Style club?

The 21-Steps course is a structured step-by-step journey designed to give you clarity about your own unique style.
The 40+Style Club can be seen more as a 'playground' for your style and goes into deeper depth. Only former 21 steps students can become part of this club.
The course and the club work perfectly together. With the course, you establish a solid style base and define your Signature Style. The club will allow you to experiment with your style further and deepen your ideas as you move forward.

Q. I'm worried about this course because it’s online and I’m not very technical. Will I run into problems?

No worries! We have kept the site super simple and easy to navigate.
The Facebook group is also available to you at the press of a button. It’s super easy to upload images and make comments on the group so you can participate fully.
Having said all of that, if you ever do run into troubles, you can reach out to us and our team will be happy to answer any technical questions you might have.

Q. Do I have to be on Facebook?

The 21 Steps course is a self-learning online course with its own dedicated website, which does not require you to be on Facebook. However if you want to benefit from our style mentors or get to know the other community members, you will need to have a Facebook account.

Q. In what currency is the price?

All quoted prices are in US$

Q. What happens after I paid?

You will get a welcome email with your access info to the site. If you can’t find the email, please check your Junk Mail folder or send a note to the 40+StyleClub team at support@40plusstyle.com.

Q. What is your refund policy?

If the course is not right for you we offer a full refund within 14 days of your purchase. Simply send us an email and we will refund you.

Q. How Much Time Will I Need To Devote To This Course?

We understand that you are busy. That’s why we have broken down our courses into bite-sized pieces…focusing on one aspect of style at a time. This makes it really easy to manage time-wise. The 'live' course takes place over 2 months but you will have access to the course indefinitely for as long as the course is offered online.

Q. I’m a Bit Shy… Do I Really Have to Interact In The Community?

No you don't. Many women have completed the course on their own. However, past participants have also told us over and over again that the BEST part of the course is our community. For starters, you get access to Ruth, our professional stylist and myself, and get valuable feedback from her. But you will also be cheered on by a group of very special, supportive women.

Q. Should I Wait To Lose All My Excess Weight Before Joining?

A lot of us keep ‘waiting’ for our bodies to be at a certain weight before ‘fixing’ our wardrobe. You can wait to buy new clothes until you have lost those last pesky 5 (or 50!) pounds. But you might wait forever.

What we see time and time again is that as women find their personal style first, they feel better about themselves and the weight starts dropping off! Do you really want to wait?

Q. Is This Course Just Going To Teach Me About Expensive Fashion Trends?

The 21 Steps is a practical course to help you find your personal style. It's not about fashion. We don’t teach extreme fashion or share fashion tips that work only for super skinny bodies. (Frankly, that’s just not the real world).

Instead, we will give you a host of practical, easy-to-implement strategies to up level your unique look-even if you are working with a shoestring budget.

Still have questions?

If we didn't answer all of your questions, feel free to drop us a line anytime here.
Join the waitlist