To Every Woman Who Is Tired of Being Invisible…
Be Confident. Be Beautiful. Be You.Let Your Light Shine Through With Our Simple 21 Step Style Makeover
(No Matter What Your Size, Age or Budget!)
We silently suffer from a GIGANTIC disconnect.
On the inside, we are energetic, healthy and young—at the top of our game.
But on the outside, we barely recognize that frumpy woman in the mirror…
And more often than we’d like to admit, we feel invisible when we walk into a room.
We WANT to reconnect our confident, beautiful inner selves with the outside…but we aren’t totally sure HOW.
- Suffer in silence with low self-confidence because you haven’t figured out to put your best foot forward when it comes to style?
- Feel like a frump on the outside (even if you feel fabulous on the inside?)
- Wonder if you will ever feel beautiful again (and worry that the ‘good looks ship’ has sailed forever?)
- Barely recognize your body and are confused how to style yourself given your new shape?
- Have a closet full of clothes but nothing to wear?
- Get annoyed seeing young slim fashionistas dished up as the ‘gold standard’?
- Worry you don’t have the time or money to look good ever again—and just want to look your best in an EASY, HASSLE-FREE way?
- Tire of following archaic fashion rules about what you are ‘supposed’ to wear at your age?
I was born cross eyed which always made me feel different and insecure about my looks. To be honest, for years I just kind of gave up on my appearance before I even started…
In my early 20s, thanks to the prodding of a boyfriend, I suddenly realized that my eyes—even if they weren’t perfect—were still part of me.
And that I should no longer hide.
That one shift in my thinking changed everything. I started to dress better, I looked great and I felt better. My romantic and my work life took off… It was the first time I made the connection between self-confidence and style.
Fast forward to my 30s and I moved to Australia with my husband. I immersed myself in my new life as an entrepreneur working from home.
I started to forget about myself and no longer put much effort into my looks.
After I had my son, my style got even sloppier.
But you know what I started to notice?
The less I paid attention to my appearance, the more I started to feel bad about myself.
REALLY BAD.
I didn’t feel feminine or pretty or confident.
This all came to a head when we moved to Singapore.
My sloppy appearance, in a place where the dress code is more stylish, stood out like a sore thumb.
I remember going to a party wearing an old backpack and looking around to see all the other women with their beautiful handbags.
I decided right then and right there it was time to look after myself again.
I started slow. I bought a few pieces of jewelry and a handbag or two. I began to style my hair. I played with textures and different cuts of clothes.
It wasn’t too long before people started to notice.
I felt beautiful….confident.
The better I looked, the more people reacted positively to me which just served to grow my self-confidence and I entered a self-affirming virtuous circle.
Through these experiences, I have learned that clothes are not ‘just’ a superficial, unimportant detail.
My style—(just like YOURS!) is a reflection of who we are on the inside…our state of mind, our spirit, our attitude and our dreams.
And when we neglect our appearance, we neglect ourselves, our happiness and our potential.
Understanding my style literally transformed my life. And I know it can transform yours too. It is that knowledge that inspired me to create 40+ Style.
Because I believe—no matter what our size or our age or our budget—we all deserve to look and feel the very best.
Outside (And In)
We have heard it 1000 times.
FIRST IMPRESSIONS DO COUNT.
People ‘size us up’ in seconds… not minutes.
The right style says who you are without you having to speak.
Think of it as your signature… your stamp of Self-Expression.
But style is not only important because it sends a message to others.
Style is also important because of the message it sends to ourselves!
When you look good, you feel good.
(And unfortunately, the inverse is true. When you look bad, you feel bad!)
When your clothes truly reflect the utterly beautiful, infinitely complex, ‘so much to give’ you…
You Feel Empowered.
No matter how old or tall or fat or thin you are, cultivating your personal style is an act of self-respect and self-love.
Style That Works for Me?
While it might seem bewildering or complicated, it really doesn’t have to be!
In fact, it is actually REALLY easy…
The way I found my own personal style (and you can too) is by tapping into 3 things:
1) A Simple System
2) A bit of Self-Knowledge
3) A few Strategic Tactics
In as little as 21 steps (which we spread out over just 2 months!) you can change it all.
The course is delivered to you in 21 easy-to-follow Master Classes complete with video and exercises.
Each lesson focuses on a single topic so you can create your SIGNATURE STYLE — one step at a time.
No matter how time-starved you might be, you will see results quickly and easily.
This IS a program designed for women over the age of 40 who long to look their best but don’t know exactly how.
1-4
5-9
10-14
15-18
19-21
You have LIFETIME ACCESS to all 21-steps. That means you can take and retake this course as often as you want, ensuring you will master the concepts of style and look amazing for years to come!
At each step of the way, you can ‘check’ your progress inside our community where you will receive the warm support of a group of like-minded women from around the world and tap into the expertise of a dedicated professional stylist available 24/7 to give you priceless advice!
Finally, if you have any questions, our customer support is first-class. We have a strict policy of leaving no one behind!
Your Style Questions…
- Embrace your signature style with genuine self-confidence
- Identify your style personality and body type so you will never wonder again what to choose when it comes to clothes
- Decide what should stay and what needs to go in your closet
- Discover the essentials of unique style and learn how to apply them
- Apply the golden ratio and silhouette formulas so you always look amazing
- Learn how to mix and match your outfits like a pro
- Use the right colors, textures and prints so you always dazzle
- Transform your style with accessories (even if you’re on a budget!)
- Determine the best hairstyle for your face shape
- And MUCH MORE!
Karen v P
“Although I didn’t have the time to really spend on this course, I was able to read each step’s material and took a lot of the information to use each step. What I enjoyed the most is this information has made me think when I’m putting my outfits together. One example is that I wore a long necklace with my work outfit recently and I had so many compliments on the necklace with my outfit. I rarely wear necklaces. This told me to do it more often. It made me think about my outfits. Thank you Sylvia for offering this course.”
Vickie Hutcheson
"This course helped me better understand all the elements that went into and make up style. The assignments for each section were very helpful in thinking through what works for you as an individual. It has enabled me to be a more “conscious” dresser. I really enjoyed the course. The art of personal adornment should not be something we hate or dread, it should be fun. This course was fun!"
Lydia
“I’ve really enjoyed Sylvia’s style course. At first, I questioned whether I would have time to complete this. But as the days passed, I found myself hooked on learning the new concept and “playing” in my closet to attempt the style assignments. I’m not a “selfie” taking person, but I now have a catalog of outfit photos in my phone and on Pinterest. On the weekends, I’ve found myself putting together outfits for fun, documenting them with a photo and then I’m ready to go with my workweek. This has been a great investment of my time. Overall, I now understand why I like certain outfits and how to apply these basic concepts. I highly recommend this course."
MASTERY
after you
I'm the founder and creator of 40plusstyle.com and the 21 Steps style course.
My style resources have already helped thousands of women over 40 reignite their style (not to mention their lives!)
I was born in the Netherlands. My wanderlust has taken me around the world (I have lived in 7 different countries!) and today I live in Singapore.
When I’m not writing style articles or sharing my knowledge with you, I am most probably travelling, practicing yoga or spending time with my son and husband.
I have joined forces with Ruth Essex, a professional style consultant, who is ready and eager to be your dedicated stylist through our community.
Ruth’s love affair with style began at an early age, learning how to dress from the stylish women that surrounded her as a young child. She continued to formalize her training and master topics like how to dress optimally by body type or use colors to accent an outfit.
Her love of style—and sharing that knowledge—is in Ruth’s DNA.
Ruth and I are not about creating a ‘Red Carpet’ look. Instead we cater to the everyday woman looking to create an easy-to-implement signature style so you can look and feel fabulous every single day.
Think of us as the style ‘wind beneath your wings’—we’ve got your back!
Is In A Class Of Its Own
Barbara Rovin
“It isn’t about promoting the latest trends it is first about learning what each individual thinks about style, what is flattering to each individual, and why it can be even more important to understand our personal style, as we get older. We don’t have to be invisible as we age we can still express who we are at this stage in life, show our personalities, and look great!”
Jamie Hurwitz Birkett
I was hesitant at first to join since I wasn’t sure what I would learn and I weighed it against what I could have bought for the cost of the course. I took the leap to join and am thrilled with the knowledge I have gained. Previously I shopped to find something interesting without the knowledge of what flatters my figure and how I want to present myself. I am only on stage 6 of the steps, but I already feel more confident. Previously, I would never have looked at boho top and said, “Not my style!” Now I have a much clearer picture of how I want to dress and more outfits in my closet than I previously realized. The knowledge I have gained is well worth the cost of the course.
Bet Fuqua
I have learned so much about how to look my best. It is so much more fun to wear my outfits when I am confident doing so! Thank you for helping me figure out my style personality and having the courage to reflect that in my outfits!
Gina Garrene
The course has given me support I needed to step out of my comfort zone and try something new. Since joining I have cleaned out my closet, discovered what I enjoy wearing and how to dress my shape.
Florence Willoughby Buchanan
I’m only as Step 6, but I’ve already learned so much! I have better idea of my body shape and how to dress it. Also, I’ve analyzed my style and the style I want; I finally can focus on what is me. Already, I’ve been able to weed out unflattering clothes from my closet; and when I shop, I have a better idea of what to buy. Plus, the tone of the class is inviting and supportive. Glad I’m taking the course.
Karen King Amantea
I’ve been able to tweak and enhance my well-developed sense of style, gain insight into my personality and how it reflects on my fashion choices as well as knowledgeably edit my wardrobe. I’m thoroughly impressed by the wide range of topics we cover on a weekly basis. 21 steps is an investment in yourself with results you’ll realize within your fist week of starting it.
(At an Affordable Price)
Wondering what the investment for this course will be?
Let’s first review once again what you will get.
- 21 video Master Classes that will cover every single aspect of style ($397 Value)
- Exercises that help you ‘do’ as you learn ($200 Value)
- 8 live sessions with either Ruth or Sylvia to get your questions answered ($400 Value)
- Clear GUIDELINES and examples so you can understand the right clothes, colors, and fabrics to choose for you. (PRICELESS)
- A true understanding of your body, style personality, lifestyle and preference (PRICELESS)
- Confidence and lots of fun! (PRICELESS)
PLUS you will also have access to a personal EXPERT STYLIST who will give you constructive suggestions on how to refine your style.
We all LEARN by doing and the feedback you will receive from our stylist as well as the other participants is invaluable!
Our Advanced Silhoutte training which uses the rule of thirds will ensure you look amazing NO MATTER what your size!
Using the rule of thirds will:
• Make you look taller
• Make you look slimmer
• Hide your belly
• Create an overall flattering silhouette that is modern and youthful.
Applying the rule of thirds is not difficult to do at all and understanding this rule will lift your style game 100%
If we take good care of our skin and enhance our beauty with natural looking makeup, we are sending the message that we are vibrant, beautiful women ready to take life on.
In this premium style training you will turn your attention away from clothing and set the groundwork for beauty by creating a daily skincare regimen.
Together we will create a “wardrobe” of basic makeup products in colors that flatter your complexion with products that fit your lifestyle to enhance your own unique beauty.
In this bonus, I’ll reveal all my secrets to taking a sensational selfie so that you look fantastic in every single photo!
At the end of the training, you will be Facebook and Instagram ready!
Putting a cohesive wardrobe together can be tough.
Adapt the capsule to your unique body type and style personality and shop in your wardrobe or buy a suggested piece online. Look and feel amazing with ease!
4 payments of $110
US$110
- Access the course online and get access to it forever
- 21 units - 21 videos - 21 workbooks
- 8 live sessions where you get your questions answered
- Private Facebook Group (optional)
- Advanced training on creating the perfect silhouette
- Advanced makeup and grooming course
- Sensational selfie guide
- Feedback from professional stylist throughout the course
Best Value
US$397
- Access the course online and get access to it forever
- 21 units - 21 videos - 21 workbooks
- 8 live sessions where you get your questions answered
- Private Facebook Group (optional)
- Advanced training on creating the perfect silhouette
- Advanced makeup and grooming course
- Sensational selfie guide
- Feedback from professional stylist throughout the course
incredible value you will get
is worth AT LEAST
a value of
investment worth
I want this wonderful course—that has changed my life and the life of so many others — to be accessible to as many women as possible.
That’s why I am not going to ask for $1635.
Or even half of that.
Or even half of that (again).
The investment for this course—complete with 21 Master Classes, your own personal stylist, a community to support you, makeup and grooming training, the perfect selfie guide AND the training on how to create a perfect silhouette is
And if you prefer, I’ve even made it EASIER for you because you can opt to pay in 4 payments if that works better with your budget.
ZERO risk
You buy this course with ZERO risk! If you try it and decide it’s not for you, you can get a FULL REFUND within 14 days of purchase. No questions asked!
Are you ready to…?
- Find your Signature Style?
- Feel better about your body and yourself?
- Have more confidence?
- Open your closet and ALWAYS have something ‘just right’ to wear?
- Stop wasting your money on clothes that aren’t right for you?
- HAVE FUN?
- Or do you want to simply stay stuck in your style rut and continue to wear the ‘same old’ clothes?
21 Steps to A More Stylish You will not only change your style, it will change how you feel about yourself. FOREVER.
If you are ready to look as beautiful on the outside as you feel on the inside, you will want to join our class.
these women!
Elaine Lasher
Bravo Sylvia! I can’t say enough good things about this course.
I was able to set achievable goals for myself and apply lessons that transformed my style. Examining yourself through the lens of personal style is a challenging process but the results are so rewarding."
Susan
“Sylvia’s course allows you to really figure out what your own personal best style is and to just work with your own unique body and your own personality and I can’t say how refreshing and freeing it was!
I just feel like I know what I really should and shouldn’t be looking for in clothing and what I don’t even need to waste my time and money on.”
Cheryl
“Sylvia provided content and guidance in all of the 21 Steps. I truly feel more confident about my style and understand myself better. It is a stellar style course…. hands on and fun. Exactly what I needed at this time in my life.
Thank you, Sylvia!”
Jamie
I'm finally learning to embrace my personal style, and know what looks good and doesn't, and then make educated decisions on what I wear.
I still need tons of feedback and to continue learning, so I'm so glad the style club is here!"
Ellen
Q. How is this course conducted?
The course is fully online. Every few days, you will get access to a new step in your style journey. In each step you can do optional assignments which help you get clarity on your style. You can share those assignments if you wish and get feedback from the other women in the course as well as our expert stylist Ruth.
Once you have registered, you will get immediate access to the course in the ‘Private Course’ section of the 40+ Style Club, where you can start with the introduction and step 1.
Q. Will I have to buy any new clothes?
Q. I'm 60 already, is that too old?
Q. What is the difference between the 21 steps course and the Style club?
The 40+Style Club can be seen more as a 'playground' for your style and goes into deeper depth. Only former 21 steps students can become part of this club.
The course and the club work perfectly together. With the course, you establish a solid style base and define your Signature Style. The club will allow you to experiment with your style further and deepen your ideas as you move forward.
Q. I'm worried about this course because it’s online and I’m not very technical. Will I run into problems?
The Facebook group is also available to you at the press of a button. It’s super easy to upload images and make comments on the group so you can participate fully.
Having said all of that, if you ever do run into troubles, you can reach out to us and our team will be happy to answer any technical questions you might have.
Q. Do I have to be on Facebook?
The 21 Steps course is a self-learning online course with its own dedicated website, which does not require you to be on Facebook. However if you want to benefit from our style mentors or get to know the other community members, you will need to have a Facebook account.
Q. In what currency is the price?
Q. What happens after I paid?
Q. What is your refund policy?
Q. How Much Time Will I Need To Devote To This Course?
Q. I’m a Bit Shy… Do I Really Have to Interact In The Community?
Q. Should I Wait To Lose All My Excess Weight Before Joining?
What we see time and time again is that as women find their personal style first, they feel better about themselves and the weight starts dropping off! Do you really want to wait?
Q. Is This Course Just Going To Teach Me About Expensive Fashion Trends?
The 21 Steps is a practical course to help you find your personal style. It's not about fashion. We don’t teach extreme fashion or share fashion tips that work only for super skinny bodies. (Frankly, that’s just not the real world).
Instead, we will give you a host of practical, easy-to-implement strategies to up level your unique look-even if you are working with a shoestring budget.
Still have questions?
